E-commerce is becoming more of a business imperative than ever before as consumer awareness and expectations evolve. In 2014, global e-commerce B2C sales totaled USD 1.5 trillion. Adoption of e-commerce can benefit small businesses as well as consumers, who will be able to make more informed decisions and easily conduct commercial transactions. In addition, e-commerce removes the barriers of physical location and allows consumers to conduct transactions round the clock from the convenience of their homes.
The rise of B2B e-commerce results in the reduction of transactions and coordination costs and improves supply chain management, which can result in reduced business exposure to increasing prices.
Qatar enjoys a favourable environment for e-commerce adoption, including a population with high level of disposable income, high internet, mobile and fixed connectivity and increasing ICT maturity. E-commerce is a major pillar of the Qatar National Vision 2030 and the 7th largest B2C market in the MENA region.